{"id":24462,"date":"2016-01-29T14:36:58","date_gmt":"2016-01-29T19:36:58","guid":{"rendered":"http:\/\/webtargetinc.com\/newwp\/the-right-content-strategy-to-get-ahead-of-your-competitors-in-the-content-marketing-game\/"},"modified":"2020-02-27T10:04:52","modified_gmt":"2020-02-27T15:04:52","slug":"the-right-content-strategy-to-get-ahead","status":"publish","type":"post","link":"https:\/\/webtargetinc.com\/en\/the-right-content-strategy-to-get-ahead\/","title":{"rendered":"The right content strategy to get ahead of your competitors in the Content Marketing game"},"content":{"rendered":"

\"HubSpot-benchmark-impact-of-monthly-blog-articles-on-inbound-traffic-600\"<\/a>

HubSpot Marketing Benchmarks for Business Blogging Performance 2014<\/p><\/div>\n

THE CONTENT RACE TO BECOMING AN ONLINE AUTHORITY<\/h2>\n

Acquiring traffic through Content Marketing relies heavily on search engines and on the volume of content they can index on a given website.<\/p>\n

As more and more companies understand the importance of blogging (or publishing new content on a regular basis), the competition is going to be about who can produce the highest and most relevant density of content on a given topic in order to become the authority\u00a0and rank on Google’s first page.<\/p>\n

The challenge with producing more content, besides having the resources to do so, is to find the right content strategy to provide diversity of topics, relevance of content, and answer business requirements for conversion.<\/p>\n

MOST EFFECTIVE CONTENT STRATEGIES FOR B2B & B2C AUDIENCES<\/h2>\n

For B2B & B2C companies, a suggested content strategy would be to produce:<\/p>\n