Growing website traffic to acquire new customers is usually a predominant concern for most Marketers. Here are 5 proven online marketing tactics<\/strong> that will enable you to maximize your reach and continually increase traffic on your website:<\/p>\n Goal: How it works: Search Engines\u00a0now take authority into account to rank a website and give it a competitive advantage in search results. Author of articles also have their level of authority through service like Google Plus, and so the author’s authority over a subject matter also influences Search Engines.<\/p>\n Search Engines rank a website based on these criteria:<\/p>\n Successful tactics:<\/strong><\/p>\n Read more:<\/strong><\/p>\n Goal:<\/strong> How it works:<\/strong> Successful tactics:<\/strong><\/p>\n Read more:<\/strong><\/p>\n Goal: How it works: There are usually two fees models on these platforms:<\/p>\n Another method is to boost the reach of a message posted by a marketer on the social network. Facebook for instance enables marketers to pay a fee to make a Post appear as an Ad on the network user’s pages. This practice tends to\u00a0yield\u00a0stronger engagement performance than the classic Ads.<\/p>\n Successful tactics:<\/strong><\/p>\n Read more:<\/strong><\/p>\n Goals: How it works: You can maximize the reach of this initiative by running a viral contest where participants are rewarded when they refer friends to sign up for the contest. The most common reward is to reward the referrer too if the friend they invited wins.<\/p>\n Note: you can’t request participants to become fans of your Facebook Page to participate in your Facebook contest anymore.<\/p>\n Successful tactics:<\/strong><\/p>\n Read more:<\/strong><\/p>\n Goals: How it works: Successful tactics:<\/strong><\/p>\n<\/a>1. SEO & Content Marketing<\/h2>\n
\n<\/strong>Acquire traffic through Search Engines such as Google and Bing by ranking as high as possible on search results pages.<\/p>\n
\n<\/strong>A website’s content is at the heart of the way a Search Engines understands and ranks a website for search on specific keywords. However the way this content is shared and interacted with on Social Media provides a new dimension for Search Engines called “authority”.<\/p>\n\n
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<\/a>2. Advertising with Search Engines (Pay-per-Click)<\/h2>\n
\nAcquire traffic\u00a0by\u00a0publishing\u00a0an Ad on the first result page of Search Engines.<\/p>\n
\nSearch Engines like Google and Bing enable advertisers to create campaigns that link an Ad to a set of keywords. Advertisers are charged only if a user clicks on the Ad and goes to the website.\u00a0Hence the term “Pay-per-Click”. Ranking of campaigns on a given keywords go through a bidding process where the more the advertiser is ready to pay for that click, the higher up the Ad will appear on the search results page.<\/p>\n\n
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<\/a>3. Advertising with Social Media<\/h2>\n
\n<\/strong>Acquire traffic\u00a0by publishing an Ad on the social network’s user page (or “Wall”).<\/p>\n
\n<\/strong>Social Media platforms such as Facebook or LinkedIn enable advertisers to create Ads and position them on targeted users’ profiles. Facebook and LinkedIn particularly enable advertiser to narrow down the target demographic by selecting attributes of their profiles.<\/p>\n\n
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<\/a>4. Online Contests<\/h2>\n
\n<\/strong>Collect emails and demographic information from participants through a contest where you offer sweepstakes rewards.
\nBoost your social media fan base by publishing viral contests where they can invite their friends.<\/p>\n
\n<\/strong>If the prize is right and customers trust the brand, they will likely fill in a participation form, give you permission to send them newsletters.<\/p>\n\n
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<\/a>5. Email Marketing<\/h2>\n
\n<\/strong>Collect email addresses from people interested by your products and services. Create returning traffic by inviting subscribers to regularly come back to your website.<\/p>\n
\n<\/strong>Enabling people to subscribe to your newsletter gives them a way of expressing interest in your products and services, and enable you to reach whenever you have something of interest to send to them. When sending out newsletter regularly with a mix relevant content teasers (information, education, fun facts, deals, coupons, contest, etc.), you then create returning traffic to your website.<\/p>\n\n