<\/span>The call to action is an essential element for generating leads\u00a0within the context of an inbound marketing strategy. It conveys key information that will enable you to capture the attention of your leads\u00a0and convert visitors on your website.<\/p>\n However, it is important to pay particular attention to the design of the CTAs or calls to action.\u00a0Here are five errors to avoid:<\/p>\n <\/p>\n It is obvious that, in order for it to work, your call to action must be visible to potential leads. This is why we recommend that you place it at the\u00a0top of the web page so visitors\u00a0do not need to\u00a0scroll down to see it. According to an analysis of viewing behaviour, everything placed below the fold will only be viewed by 50% of visitors. Therefore, by doubling the visibility of your CTA, you dramatically increase your rate of lead generation.<\/p>\n In order to generate\u00a0leads and convert visitors on your website, your calls to action must be clear.\u00a0 Keep your message simple. Avoid using ambiguous sentences, even if they highlight the intelligence of your offer. Combine clarity and precision and your calls to action will generate results. At this stage, it is better to focus on the benefits for your visitor. You will have the opportunity to explain your offer in greater detail\u00a0when the person clicks on the call to action.<\/p>\n If your calls to action\u00a0do not clearly stand out in the design of your webpage, then you can forget about converting visitors! You must attract the attention and capture the interest of visitors. To do so, you must make sure that your design highlights your\u00a0CTA\u00a0<\/em>and, above all, do not forget to specify to your designer that it must be clickable. This is crucial. In short, your design must have captivating images and clearly visible buttons.<\/p>\n You cannot convert your visitors unless you lead them to a dedicated landing page. For instance, if you promise access to a privileged content and then direct your potential leads to your homepage, it will not work. Visitors will not waste any time trying to figure out how to take advantage of your offer. Instead, they will quickly leave your website. Therefore, be sure to direct your visitors to a page where the offer in question is clearly explained and where they can take the desired action!<\/p>\n In most inbound marketing campaigns you will want to promote multiple services or products. That\u2019s why you need a call to action that corresponds to each of these services or products. Trying to sell everything in the same way is a sure way of reaching no one. You need to create calls to action adapted to each of the products or services you want to promote.Error #1: Your CTA is not visible<\/h2>\n
Error #2: Your CTA is not clear\u00a0<\/strong><\/h2>\n
Error #3: Your\u00a0CTA\u00a0does not stand out on your webpage<\/h2>\n
Error #4: Your CTA\u00a0does not lead to a dedicated landing page<\/h2>\n
Error #5: Your\u00a0CTA\u00a0does not correspond to a specific product<\/h2>\n
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