If you are looking to promote your business, attract new customers, and retain loyal customers without necessarily making a huge upfront investment, coupons are definitively worth looking into<\/strong>.<\/p>\n You may not have noticed this, but recently, out of nowhere everyone seems to be crazy about coupons.<\/p>\n The first and most important thing you need to investigate is your offer<\/strong>.<\/p>\n Y<\/strong>ou need to make an offer that people can’t really ignore. <\/strong><\/p>\n This may seem obvious, but your offer needs to be enticing enough<\/strong> for your customers to not only use it, but also feel the need to share the coupon with their friends<\/strong>.<\/p>\n The viral aspect of a coupon campaign can be very important in getting the word out<\/strong>. Best case scenario: the recipient of your coupon will forward it to their friends, post it on Facebook, on Twitter etc.<\/p>\n When it comes to the offer, you need to keep an eye on the bottom line<\/strong>. Some considerations might be:<\/p>\n If your business offers services then offer the customer a type of enjoyable service that is going to make them want to return<\/strong> (e.g. manicure vs. eyebrow waxing). This is going be particularly valuable for first time customers to convert them into repeat customers<\/strong>.<\/p>\n Your offer should be non-ambiguous<\/strong> for people unfamiliar with your brand and should have an obvious expiry date<\/strong>.<\/p>\n It is also useful to have some fine print<\/strong> with any other info the customer needs to be aware of. For example: this coupon is not valid with any other coupon offer etc.<\/p>\n I recommend checking out coupons from big reputable retailers to get some idea of which restrictions you may wish to apply.<\/p>\n Keep in mind that more and more customers are looking for and redeeming their coupons on mobile devices<\/strong>.<\/p>\n The use of digital coupons is growing rapidly, up 60% in 2010<\/strong>, according to a report from Kantar Media<\/a>. Make sure your coupon design allows customers to clearly see the offer on a mobile device<\/strong>. If your coupon has a barcode ideally it should be scannable from a mobile device.<\/p>\n Many retailers such as Gap and Toys \u201cR\u201d Us already have this technology.<\/p>\n<\/div>Latest statistics on coupons<\/h2>\n
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Make your coupons count<\/h2>\n
Design your coupons with your cost in mind<\/h2>\n
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Your coupons must be explicit<\/h2>\n
Readable coupons on mobile devices are a must have<\/h2>\n