Search Engine Advertising
Google Adwords & Retargeting
We design and set up AdWords campaigns on all available formats for keyword search campaigns, display (or banner) campaigns, and retargeting.
We research the right keywords for your campaigns and establish a strategy to place Ads on the most relevant and cost-effective search queries.
We optimize the campaigns on an ongoing basis for Desktop, Mobile et per Ad campaign channel (CPC, Display, or retargeting).
YouTube Ads
Using Google AdWords, we design & push display campaigns to right audiences on YouTube for your Ads.
Bing Ads
We do the same work than for AdWords for the Bing search engine.
Reporting & recommendations
We continuously look at our campaigns’ performance in AdWords and we check with Google Analytics to measure the performance on the goals we’ve set and on the user experience.
We produce dashboards with various metrics on campaigns focusing on the Key Performance Indicators (KPI) established with you. We then make recommendations (or apply them directly) on a regular basis to either improve current campaigns or try new ideas.
Google Adwords & Retargeting
YouTube Ads
Bing Ads
- Reporting & recommendations
The Benefits of Search Engine Advertising
SEM will drive targeted traffic to your site 24/7
SEM grabs the attention of your audience at the right time
Fast and cost-effective implementation
Geo-targeting and Ad-scheduling
High flexibility and measurability
SEM has one of the lowest costs per customer acquisition
Brand Awareness
Some statistics and trends
93% of users begin their online journey with a search engine research
75% of users stop their search after the first result page
- In average, the conversion rates are 10 times better on search engines than on social media for desktop (Perform Insider, 2015)
- On mobile phones, the conversion rates are 15 time better on search engines than on social media
Plus de 10 ans d’accomplissements en chiffres
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