Search Engine Advertising

Search Engine Advertising 2018-02-14T09:45:54+00:00

Google Adwords & Retargeting

We design and set up AdWords campaigns on all available formats for keyword search campaigns, display (or banner) campaigns, and retargeting.

We research the right keywords for your campaigns and establish a strategy to place Ads on the most relevant and cost-effective search queries.

We optimize the campaigns on an ongoing basis for Desktop, Mobile et per Ad campaign channel (CPC, Display, or retargeting).

YouTube Ads

Using Google AdWords, we design & push display campaigns to right audiences on YouTube for your Ads.

Bing Ads

We do the same work than for AdWords for the Bing search engine.

Reporting & recommendations

We continuously look at our campaigns’ performance in AdWords and we check with Google Analytics to measure the performance on the goals we’ve set and on the user experience.

We produce dashboards with various metrics on campaigns focusing on the Key Performance Indicators (KPI) established with you. We then make recommendations (or apply them directly) on a regular basis to either improve current campaigns or try new ideas.

The Benefits of Search Engine Advertising

  • SEM will drive targeted traffic to your site 24/7
  • SEM grabs the attention of your audience at the right time
  • Fast and cost-effective implementation
  • Geo-targeting and Ad-scheduling
  • High flexibility and measurability
  • SEM has one of the lowest costs per customer acquisition
  • Brand Awareness

Some statistics and trends

  • 93% of users begin their online journey with a search engine research
  • 75% of users stop their search after the first result page
  • In average, the conversion rates are 10 times better on search engines than on social media for desktop (Perform Insider, 2015)
  • On mobile phones, the conversion rates are 15 time better on search engines than on social media

Source: 25 seo statistics for 2015 and what you can learn from them

We’ve managed over 100 Adwords accounts and optimized hundreds of campaigns.

Discover our services

Some client projects