SOCIAL MEDIA & COMMUNITY MANAGEMENT
We helped Les Affaires’ B2B team setup and orchestrate the social media reach and community development for the initiative.
- Increase engagement on all social media platforms (LinkedIn, Twitter, Facebook, Google Plus).
- Increase branded content reach by maximizing content sharing.
- Weekly KPI reporting focusing on owned media reach and number of white paper downloads.
- Content curation strategy planning for each social network.
- Creating cross references between social networks. For instance we wanted to promote Q&A’s organized on LinkedIn on other social networks.
- Posting content in other LinkedIn groups to increase reach and engagement with content in other existing business communities.