Not using landing pages? You are missing out…read below

To generate leads on the Web, landing pages are absolutely necessary. MarketingSherpa is formal: According to its research, they are effective for 94% of enterprises (B2C or B2B) that incorporate them in their marketing strategy.

The objective of a landing page is simple: to convert visitors. So here are a few tips to help you to transform your landing pages into powerful conversion tools.

What should a landing page contain?

In order to reach the visitor, a landing page should contain several elements. Brief and well positioned, they can lead to impressive results.

For best results, follow the recipe below:

•      A title and (optional) a sub-title
•      A short description of the offer
•      At least one visual (image, photo, illustration)
•      Elements for reinforcing the confidence of visitors (testimony, security badges)
•      A conversion form (most important ingredient)

Remove distractions!

Inbound marketing strategists refer to landing pages as Lead Capture Pages. So, once visitors “land” there, the idea is to keep them there. To do this, you should remove all the links that could enable them to leave the page. We recommend that you even remove the main menu’s navigation menu. Minimizing distractions allows your leads to concentrate on the desired action to be taken.

Match the landing-page headline to the corresponding CTA

The message you convey to your visitor is very important. To work well, it must be uniform. For this reason we recommend that you choose a landing-page headline that corresponds to your CTA. This is an excellent way to maintain the confidence of leads, which is capital.

Avoid confusion, vague or blurred information or technical errors (broken links) in matters dealing with online transactions on a landing page. You want to make sure that all the information provided to visitors is consistent.

Be concise and precise

When designing landing pages, remember to keep it simple. As mentioned above, a distracted visitor is more likely to forget the transaction that is being finalized.

Imagine, for example, that you are advertising a new computer model on your landing page. The proper way to proceed is to integrate, in short sentences, your offer. Add some basic information if necessary, but no more.

Avoid lengthy descriptions, endless point forms, etc. Visitors do not read this and actually avoid them!

Highlight the benefits of the offer

A visitor is won over by benefits! So, you want to make sure that the benefits of your offer are perfectly clear. Choose action verbs and a dynamic style. For example, instead of writing “The specifications of the hybrid engine”, write rather “Enjoy the savings that a hybrid engine can provide”.

Draw attention to the value of your offer. Visitors will be delighted.

Encourage social sharing

Never forget that the visitor on your landing page can lead to several dozen (and even hundreds) of potential customers. Your offer can be disseminated very rapidly via social networks and emails. So, don’t forget to include share buttons to make this possible.

More landing pages = More leads

If you’re looking for exceptional results, don’t skimp on the quantity or the quality of your landing pages. Recent studies suggest that firms with between 10 and 15 landing pages in their Web strategy enjoy a 55% increase in their leads.