How to generate leads from your website: a 4-step recipe

A good recipe for generating leads requires 4 indispensible ingredients.

Create a unique offer

It is impossible to generate leads without having a well-established offer. In concrete terms, the offer is what allows you indicate to customers what you have to offer them. The question is: What do you have to offer that is unique and appealing? It could be an eBook, a free consultation, a discount coupon, a product sample, etc. The important thing is to create some tangible value through your offer.

Formulate a call to action

Want to attract leads? Then you should not forget to insert calls to action (CTA) guiding visitors to take the desired action. The CTA can be in the form of copy, an image or even a button that brings visitors to a landing page. On this landing page, potential customers can download directly what has been promised to them in the offer. The CTA plays a very important role in following the customer involved in the lead-creating process.

Incorporate a landing page

A landing page differs from standard Web pages and should not be confused therewith. It is designed for a very specific reason: to generate leads. Therefore, some clearly defined action must be taken (reason for the CTA). The landing page contains information on the offer and a form that allows the visitor to take advantage of the offer (for instance by downloading the promised content).

Insert a form

A form is a crucial element that must be included in all campaigns designed to generate leads. The inserted form makes it possible to collect information (contact information, complete name, etc.) on potential customers (leads) interested in taking advantage of the proposed offer. It is a powerful marketing tool that allows you to garnish your database with quality information.