Telus
TELUS Québec, the provincial division of the second largest telecommunications operator in Canada, is accelerating its growth in B2B sales by investing in Content Marketing & Marketing Automation to better serve its business customers.
Telus
TELUS Québec, the provincial division of the second largest telecommunications operator in Canada, is accelerating its growth in B2B sales by investing in Content Marketing & Marketing Automation to better serve its business customers.
What we have done for this client
Content marketing strategy and planning
Our approach :
- B2B Content & Platform performance assessment
- B2B Personas assessment
- B2B Customer Journey Mapping
- B2B Content Strategy Planning
- B2B Editorial Strategy aligned with buyer’s journey
- B2B Content alignment with lead generation automation
- Content Production Planning & Processes
- Content lifecycle planning
- Content Marketing campaign templates
- Lead nurturing and generation paths analysis
- Impact on website UI/UX assessment
- Budget and operations planning
Our deliverables :
- B2B Content Marketing yearly roadmap
- B2B Content Marketing operations plan
- B2B Content Marketing planning frameworks & briefing templates
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